Independent practice led by Joshua Griffith
Engagements
Before the interface, the offer has to make sense. I clarify positioning, messaging, and page structure so people understand what it is, why it matters, and what to do next.
01
Offer strategy
Positioning, messaging, and structure that make a product or service easier to understand, trust, and act on.
02
Product design
Websites, dashboards, internal tools, and product interfaces designed around clear hierarchy, usable flows, and the realities of how people actually work.
03
Improve what exists
When an experience feels confusing, bloated, or underpowered, I find the friction and redesign the path so the product becomes easier to use and easier to trust.
04
Prototype & Delivery
High-fidelity prototypes and implementation-ready designs give teams something concrete to test, discuss, and build from without losing momentum.
05
Design Systems & Architecture
Components matter, but the deeper work is structure. I define patterns, rules, and reusable logic so the product can grow without becoming fragile.
Selected Work
Recent shipped product, opened in depth.
Thinking
Notes on structure, interface, and systems.
About me
The person
behind the work
For more than 20 years, I’ve worked across agency, enterprise, and independent settings — turning complex requirements into clear, usable interfaces and durable systems.
My work has spanned Capital One, Ford, TIAA, and Avid, with projects ranging from internal tools and enterprise interfaces to marketing systems and brand/product experiences. More recently, I founded and shipped VibeFarm, a structured prompt composition platform built on reusable states, workflow guardrails, and scalable architecture.